MOCK-UP
GO VOTE
AIGA had a “Get Out the Vote Campaign where designers had a chance to design a poster that would encourage people to vote in the November 6, 2018, general election in Wisconsin. The billboard ad was created from the idea of the urgency to vote so much so that one would get into a car and speed off leaving a trail of smoke behind. High visibility, quick readability, fun engagement, and neutrality had to be considered.