The project's objective was to establish a new brand rooted in speculative design. Speculative design is a design practice concerned with using design to address concerns, challenges, and opportunities in the far future without the limitations of current science and technology. The brand Membrance was thus born out of the need for sustainability and deeper connection through revolutionizing the practice of gift-giving to be conscientious. The concept of the brand was supported by future advancements in sound wave technology that can extract and transcribe memory into a dimensional sound wave that can be shared with others in an immersive and lucid experience. Membrance is meant to elicit feelings of professionalism, innovation, connection, and care.
Logo and Tagline
UW-Milwaukee Entrepreneur Showcase
