COLGATE PROCESS
COLGATE BRAND BOOK
The Colgate Brand Book follows a prior rebrand project for the notorious label, Colgate, a brand focused around dental hygiene. The Colgate Brand Book concisely outlines the new mission, image, and core values to possible employees, partners, and potential collaborators as well as breaks down how to replicate elements like the logo, colors, typography, and visuals that represent the brand. This was a great way to grasp the delicate balance between sticking with structure and knowing when to break out for dynamism. The project prioritizes understanding its target audience and their personal stories behind oral health.
